Football hits the big screen
TweetThe much-anticipated match between FC Barcelona and Real Madrid last Sunday 29 November was not just seen in millions of households around the world but also in 51 cinemas across Spain. Over...
View ArticleFlying the flag?
TweetSamuel Johnson – a great Englishman, of whom we should all be proud – famously observed that patriotism is the last refuge of a scoundrel. If that’s the case, then there’s nothing like the World...
View ArticleTrademark or euphemism?
TweetThirty years ago, when the legacy of General Franco was still alive and lingering in the Spanish subconscious, it would have been an impossible name. No one would have dared to call the Spanish...
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Two countries divided by a common language
TweetUS sports channel Fox News recently caused a stir when it headlined an article on England striker Wayne Rooney’s proposed intention to leave current employers Manchester United with the words...
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Manchester United star Shinji Kagawa’s quotes are lost in translation
Tweet Japanese midfielder’s supposed criticism of Manchester United’s David Moyes was born of mistranslation and misinterpretation Manchester United’s Shinji Kagawa made the supposed critical quotes...
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How brands are gearing up for the mother of all competitions: Thai Rath...
Tweet Thai Rath is the biggest newspaper in Thailand. To promote interest in football across the country, it is offering cash prizes to readers who correctly guess which team will win this year’s...
View ArticleHow brands are gearing up for the mother of all competitions: YPF (Argentina)
TweetA recent survey showed that 90 per cent of companies will allow their employees to stop working to watch Argentina’s games, by having TV sets in the offices, allowing employees to leave work...
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How brands are gearing up for the mother of all competitions: Bavaria...
Tweet This tongue-in-cheek ad gently pokes fun at the Dutch by comparing them to Brazilians using witty juxtapositions. Overall, it works quite well for the Dutch market, though there is a slight risk...
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How brands are gearing up for the mother of all competitions: Sony (Japan)
TweetSony hosted a “keepie-uppie” competition for talented youngsters keen to demonstrate their skills. After qualifying for the competition by submitting videos showing what they were capable of, the...
View ArticleHow brands are gearing up for the mother of all competitions: Freeview (UK)
TweetFreeview, the free-to-air digital terrestrial television service, has jumped on the footballing bandwagon this summer to promote its high-definition channels – but they’re aiming to win over more...
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How brands are gearing up for the mother of all competitions: Galeries...
TweetFrench department store giant, Galeries Lafayette, has installed a 22-person table football table in its Metz branch and is offering visitors the chance to pick a country and take part in a huge...
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How brands are gearing up for the mother of all competitions: Singapore
TweetFootball fever is rising faster in some countries than it is in others. Take Singapore, for example. For a country with no shortage of passionate football fans, the relative lack of promotional...
View ArticleHow brands are gearing up for the mother of all competitions: Movistar (Spain)
TweetThe Spanish national football team has won everything there is to be won – so how do they stay motivated? That question was central to an advert created by Movistar, a major mobile phone operator...
View ArticleHow brands are gearing up for the mother of all competitions: Lufthansa...
TweetFootball fever is in the air – quite literally, thanks to Lufthansa. Several planes in the German airline’s fleet now feature the new ‘Fanhansa’ logo instead of their usual ‘Lufthansa’ lettering....
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